For decades, Sprite has come in its iconic green bottle. That’s all about changing.
The Coca-Cola Company is officially getting rid of their green Sprite bottles and replacing them with clear plastic as part of “major steps to support a circular economy” for packaging, the company said in a press release posted on their website.
“Sprite is shifting all of (their) plastic PET (polyester) packaging from its signature green color to clear, beginning Aug. 1,” the release stated. “Although green PET is recyclable, the recycled material is more often converted into single-use items like clothing and carpeting that cannot be recycled into new PET bottles.”
Quoted in the company’s news release was Julian Ochoa, CEO of R3CYCLE, who is working with Coca-Cola Consolidated to enable bottle-to-bottle recycling.
“Taking colors out of bottles improves the quality of the recycled material,” Ochoa said. “When recycled, clear PET Sprite bottles can be remade into bottles, helping drive a circular economy for plastic.”
In addition to the bottle change, Sprite is introducing a “new visual identity system” that features a revamped logo and design to provide a “consistent look and voice around the world.”
The company said Sprite’s new packaging graphics will retain the brand’s recognizable green hue and include prominent “Recycle Me” messaging.
According to the press release, Coca-Cola in North America will transition its entire green plastic portfolio to clear PET in the coming months — including Fresca, Seagram’s, and Mello Yello.
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